Aircel has introduced a number of data packs starting from Rs 9 up to Rs 403 in a bid to fuel growth in internet usage among its customers and people who aren’t online. The new plans come nearly two months after the telecom operator launched a free basic internet scheme with a similar intent.
Aircel consumers will now be able to get 100MB of unlimited 2G/3G data for Rs 9, 1GB for Rs 79, 3GB for Rs 249, and 7.5GB for Rs 403. The 1st is valid for 1 day, the 2nd for 10, the 3rd for 15 and the 4th for 30. The network provider has additionally imposed a daily high speed limit of 100MB/day for the Rs 9, Rs 79 and Rs 249 schemes and a 500MB/day limit for the Rs 403 one.
The previously launched Aircel free basic internet scheme granted users download speeds of 64kbps. New subscribers can utilize it free of charge for 3 months, following which they have to pay Rs 150 to continue having access to unlimited data. At the time, online services made up 14% of the operator’s total revenue.
Aircel is looking to raise this figure to 30% within a period of 3 years. It’s also planning to set up approximately 20000 mobile tower sites by the end of 2016 in order to strengthen its 3G network in India. The telecom player claims it’s seen a 75% rise in 3G adopters within its user base, propelled by the reduction in cost of 3G handsets to below Rs 3000.
Also See: Aircel to set up 13000 mobile sites by December 2015
Back in September this year, Aircel said it would begin its commercial 4G services in India by December 2015. It had already started providing the LTE network to enterprise customers in 8 circles at that point of time.