Verizon Wireless made a few heads turn by selecting Microsoft as a mobile search and mobile advertising services provider for their new wireless phones and smartphones.
Verizon Wireless and Microsoft entered into a five year agreement to offer its customer Microsoft Live Search capabilities that will enhance their mobile usage as they can access to information they search for.
John Stratton, Verizon’s chief marketing officer, comments, “Wireless customers are increasingly using their phones to access the Web, browse and buy all forms of music, video, games, and to look for relevant local information. We are teaming with Microsoft to make the emerging wireless experience accessible and easy for customers.”
Stratton further added, “Microsoft’s Live Search for mobile brings innovation, tremendous resources and expertise, all dedicated to meeting our strategic objective to deliver the best search, discovery and advertising experience. Wireless data — from business-to-business data to multimedia services — now represents more than 25 percent of our revenue. Getting wireless search and advertising done right is critical to continuing to make wireless content relevant to our customers and our business.”
Microsoft CEO Steve Ballmer says, “Mobile search and mobile advertising offer tremendous opportunities for innovation and growth, and Microsoft is in a unique position to deliver a fully integrated, voice-enabled solution for Verizon’s customers. We are confident that our advanced mobile search and mobile advertising technologies will help consumers get the most out of their mobile computing experience and help advertisers reach consumers who are on the go more effectively.”
The Verizon Microsoft alliance will now provide users with all possible information searched by them in their mobile phones. They can also send voice commands or text queries. The service helps to track a location, locate movie theaters, traffic updates, informs on gas prices and weather. Moreover users can keep themselves well aware on news and entertainment content. Similarly, users can make use of its mobile advertisement service via smartphones as well.
Microsoft Live Search application can be access by Version Wireless customers via download or through Verizon Wireless Mobile Web service.