UK-based Rok Entertainment, developers of mobile technologies, applications and entertainment content has announced the launch of a service that provides visual content directly to a user’s mobile phone. This service has been launched in Turkey with Vodafone as the network carrier and via ROK’s Turkish representative Mobileturk.
Vodafone customers in Turkey will now be able to watch a range of live and on-demand content via the service known as ROK TV. This services uses technology that maximizes deployment across 2.5G networks to provide a high frame-rate mobile TV service.
Incidentally, ROK had entered into an agreement with Mobileturk in October 2007 for the introduction of the first commercial mobile TV service in turkey.
To utilize this new ROK TV mobile TV service, Turkish users will have to pay a fee of $4, which is payable by SMS. The best part is that the first week’s viewing is absolutely free of charge.
“We are delighted to have joined Vodafone in offering mobile entertainment services to users in Turkey, which forms part of our strategy to make our content available to consumers globally,” said Laurence Alexander, CEO of ROK.
This launch, in partnership with one of the world’s leading mobile network operators, demonstrates the premium offered by ROK’s technologies and services, and marks a significant stage in our growth and development,” added Alexander.