Hungama Mobile, a developer, aggregator and publisher of entertainment content in India has partnered with the world’s most popular fashion channel, Fashion TV.
Under this partnership, mobile users from all over India will be able to download exclusive clips and interactive content on fashion and lifestyle from the 24-hours scintillating TV channel right on to their mobile phones.
Further, as part of this partnership, FTV India has launched an India-centric fashion portal available here. This will be the one stop destination for the fashion conscious, as well as for enthusiasts, designers and those in the industry. The portal includes community-like features, blogs, exclusive videos, designer sections, interactive features like games and the latest news from the fashion world.
Moreover, the exclusive Fashion TV portal in India will cover fashion celebrities, a community features called My F Mag, exotic holiday destinations, FTV merchandise, apparel, fashion calendars (which have become all the rage these days!), lifestyle tips, contests and Diamond Club memberships.
Regarding the downloadable content, it would cover all sorts of mobile content including images, videos, ring tones, games and wallpapers. Also available will be the profiles of designers and models, exclusive photo shoots and fashion tips straight from the fashion hub i.e. Fashion TV.
My Neeraj Roy, MD and CEO of Hungama Mobile commented on the tie-up saying, “As the Indian mobile community grows, mobile usage has grown much beyond basic utility. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content.”
While Mr. Tarun Srivastava, Business Head Fashion TV India highlighted the benefits of the association saying, “Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users”.
Here is how you can download FTV content on to your mobile phone:
For Airtel, Vodafone, Tata, BSNL, BPL and Reliance users, FTV content can be accessed directly through the operator portals. Besides, one can also access FTV content on all GPRS-enabled devices by logging into http://mobile.ftv.co.in or send FTV as an SMS to 54646.