Reliance Communications has launched a new offer titled ‘Call Drops Se Chhutkara’ supplying around 300 minutes of app-to-app calling at an introductory price of Re 1. The proposal is for 4G data-based transmission which will be executed on the network’s 850MHz spectrum band. The company has launched this plan for Delhi-NCR and might soon roll it out all over India.
Under this offer, subscribers can get up to 300 minutes of talk time through apps like WhatsApp, Viber, Facebook Messenger and Skype. Reliance will provide 7MB data daily for a period of 30 days, which it claims can last for 10 minutes of calling per day. Calls can be placed throughout the country or anywhere in the world.
Any unused internet from the quota will not be credited to the next day. The plan can be used for browsing, movie streaming or downloads too and its calling limit will be adjusted proportionately to other activities. Reliance aims to offer high definition quality in data calls and faster speed for its 4G customers. However, this factor also depends upon the platform employed for such communications.
Reliance appears to be the first network in the country that is addressing app-to-app calling. Data-based connections have gained momentum due to high tariffs and easy availability of substitutes to network usage. Popular chatting apps like WhatsApp and Hike Messenger have also added calling features to promote these internet-based services.
It will be interesting to see how the telecom sector receives this new proposal. Major operators are already wooing customers with attractive offers to combat the entry of Reliance Jio. Airtel recently slashed costs of its 4G data packages, while Vodafone began giving extra services without a change in tariff.