The recently released Ness search engine app for the iPhone has been specially developed to cater to people who love food and eating out frequently. Declared by Ness Computing, the app modifies the search landscape in three different ways.
Users employing this app will receive results that are especially made for them to suit their tastes rather than general ones. It claims that their search engine is beneficial to users as it saves time by not burdening them with going through lists of restaurants and instead provides them with places based on their likes and dislikes. Moreover, the results they will be shown would be derived from their friends and not strangers.
“Existing search engines don’t have a sense of who you are; they just know what’s available. Ness is a better way to discover new restaurants on the go because its results are specifically tailored to you. The future of search lies in anticipating the wants of the consumer and delivering intelligent, personally relevant results,” stated Corey Reese, CEO and Co-Founder of Ness Computing.
The application offers tailor made results to users by adapting to their individual tastes and traits over a period of time. The company employs its Likeness Engine which uses advanced techniques in machine learning such as collaborative filtering, social graph data mining and natural language processing.
This app analyzes data from a variety of sources like users’ taste profile, their similarities with other users, the total popularity of each restaurant and trusted recommendations from friends via services like Facebook and Foursquare. Following this, it computes a Likeness Score of 0-100 percent which predicts the extent to which users would enjoy the recommended restaurants.
The more users employ this application, the more refined and individualistic their results would be. It possesses features like the Social Butterfly, Foodie and Frequent Diner to enable personalized and tailor-made results while on the move. The company is also scheduled to expand its services to other categories such as music, shopping, nightlife and entertainment within this app.
The Ness App can be downloaded for free from the App Store or online at likeness.com/app.