Micromax Yu Yureka is launching via Amazon on January 13 at 2pm

The wait for the release of the Cyanogen OS-powered Micromax Yu Yureka smartphone will be over on January 13, as that’s the date on which it will be made available for purchase through Amazon. The phone will go on sale at 2pm, and only those who will have had registered for it beforehand will be allowed to buy it.

This release strategy will sound familiar to those who have tried to grab Xiaomi smartphones through Flipkart over the past few months. It seems Micromax has decided to ape the Chinese company’s flash sales model to a tee.

Micromax Yu Yureka

The main question of how many units will be going on sale on January 13 has been left unanswered and so is the question of when the next sale will take place. The Yureka will have its price set at just Rs 8999 which is quite attractive if the components it possesses are to be looked at.

Also Read: Now OnePlus One sales banned in India by Delhi HC following Micromax complaint

Yu, the brand owned by Micromax, has blessed the phone with 5.5-inch HD display and a 64-bit 1.5GHz octa core Snapdragon 615 processor. While a 13MP camera rests on its rear surface, a 5MP snapper has been granted to its front.

Micromax Yu Yureka

A clean look at the specs of the Micromax Yu Yureka:

– Display: 5.5-inch IPS, 720p HD
– OS: Android 4.4 KitKat-based Cyanogen 11 OS
– Processor: 1.5GHz octa core Qualcomm Snapdragon 615 64-bit
– GPU: Adreno 405
– Memory: 2GB RAM, 16GB storage (expandable up to 32GB)
– Camera: 13MP rear, 5MP front
– Battery: 2500mAh

If you’re inclined towards purchasing a Micromax Yu Yureka unit for yourself on January 13 you should register for it on Amazon right now to stay eligible for it once it’s available.