JuiceCaster, an Innovative Mobile Social Networking Application launched in India

Juice Wireless, a mobile marketing company has announced the launch of a new mobile application at a press meeting in South Bombay. Known as JuiceCaster, this new product is the only mobile phone-based, social networking and user-generated service.

Basically, anyone who has a mobile phone with an integrated camera can use this application. Users will be able to shoot videos with their camera phones and then automatically share it with others. In fact, it will be perfect for tech-savvy people as well as for IT professionals alike.

At a glance JuiceCaster lets users:

Capture pictures and videos on mobile phones and share with friends, family and groups

Find new friends by checking others’ pictures and videos, right on the mobile phone

Publish pictures and video instantly from the phone to online social networking sites

Maintain a rich social networking connection, including a profile, friends list and personal status

The user-friendly JuiceCaster automatically connects a mobile phone user’s pictures and videos with Web-based social networking sites like Facebook, MySpace and even Orkut.

Further, JuiceCaster works on the Apple’s iPhone and BlackBerry devices and on other platforms including Brew, SYMBIAN, WaP and Java2ME.

Present at the meet was Nick Desai, CEO of JuiceCaster. He said, “JuiceCaster is a full social network right on your phone, perfect for Indians who have a well deserved reputation for being very tech-savvy and enthusiastic users of mobile technology.”

JuiceCaster is easily available through the following platforms:

JuiceCaster Mobile – a native downloadable mobile application

JuiceCaster WAP – an application for any phone with a WAP 2.0 browser

JuiceCaster Player – a Web-based application which can be put on any blog or Web site that allows widgets

Mobile Video by JuiceCaster – a customer application for Facebook

JuiceCaster D – an executable desktop application

As of now, Juice Wireless is in active discussions with a number of Indian operators like Reliance, IDEA, Vodafone, MTNL, BPL, Tata Indicom. Pricing has not yet been decided too.

“India is strategically important for JuiceCaster. It’s a naturally social market and we’re making the sharing of pictures and videos among friends and family as easy as sending a text message,” concluded Nick Desai.