A suite of mobile applications have been previously launched catering to shopping via mobile devices. But the latest application enables users to walk into any store and avail of bonuses. Yes the Shopkick application allows iPhone users do just that.
With the in-built GPS or Wi-Fi triangulation, users can get all the necessary location-based information right on their handsets. Multiple ‘beacons’ available in stores broadcast digital signals that are transmitted by the phone’s mic. An additional hardware is utilized to ensure that customers are present in the store. To install these alerts retailers are required to pay some amount. The application also works without ‘beacons’ through the traditional ‘check-in’ model.
By merely visiting any store, users can win ‘kickbucks’ which work as virtual currency. With this currency, mobile aficionados can redeem digital music, in-store discounts and more. It also allows them to scan in-store products for gaining more information and earn additional ‘kickbucks’. With this tool, users can experience a combination of both physical as well as web worlds through their smartphone.
Pricing details for the Shopkick application are still under wraps.