GeneralABI Research: By 2015, more than 60% handsets will integrate Mobile Browsers

ABI Research: By 2015, more than 60% handsets will integrate Mobile Browsers

ABI Research logoWeb browsing through mobile has become the major call of today’s generation. Almost every mobile phone introduced in the recent times has been integrated with this feature. As per a recent study conducted by ABI Research, it is reported that in 2015 about 3.8 million mobile handsets or more precisely, more than 60% handsets installed with web browsing will integrate mobile web browsers.

According to the research, it is claimed that the figures will be double of today’s penetration rate. It also indicates that sometime around 2012, the installed base for full Internet browsers will apparently increase compared to that of proxy-based browsers. After recognizing the drivers and barriers for the mobile browser market, the study analyzed their growth and how are they positioning in terms of devices, markets and capabilities.

Mark Beccue, senior analyst, commented, “Mobile browsers are evolving along two paths. On one hand, highly sophisticated browsers, which we are calling full Internet browsers, will be found in all smartphones and a growing number of enhanced (or feature) phones. Such devices can host these browsers because they have advanced application processors, expanded memory capacity and adequate screen size and resolution. These full Internet browsers typically require about 64 Mb of memory to run. A real key to the growth of full Internet browsers in higher-end feature phones is the falling cost of sophisticated applications processors. But there is also a second path.”

Beccue further added, “Parallel to this development, a new family of browsers has emerged: the proxy-based (or client-server or compression) browser, which is epitomized by the Opera Mini. These browsers move some caching and processing off the phone to a nearby server, allowing the browser to run on lower-cost processors and requiring as little as 4 Mb of memory. That means these browsers can be used on even the lowest-cost phones.”

By figuring out the competitive landscape, the research breaks down the market planning of key players as well. Besides, the study also provides analysis of global and regional forecasts and forecast test by browser and device type. The research is part of two Research Services namely, Smartphones & Mobile Devices, and The Mobile Consumer.

With this research it is concluded that, web browsing is slowly capturing the market and users are getting more inclined towards mobile surfing while on-the-go. By 2015, users might experience more enhanced features which may take web browsing to a higher level in terms of usage.

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