H2O Audio wraps ace athlete Micheal Phelps in a long term partnership.The basic idea is to encourage a healthy life and boost the swimming and training experience along with spreading awareness about swimming through the company’s accessories. The two will associate to plan marketing and development strategies for the company’s headphones and accessories.
Kristian Rauhala, founder and ceo, H2O Audio stated, “H2O Audio is extremely proud to welcome Michael Phelps to our team. It’s an honor to have the opportunity to work with one of the finest athletes in the world, especially one who so perfectly aligns with H2O Audio’s mission to encourage everyone — from the elite athlete to the recreational participant– to pursue an active lifestyle and push their level of performance.”
He further stated, “We are a young company of athletes for athletes, and our relationship with Michael will undoubtedly benefit our technology, product performance and design. Michael embodies our vision and commitment to excellence, and reinforces our dedication to improving the training experience with music anywhere, anytime.”
Phelps said, “Music has always been a huge part of my life and my training, and I am excited to partner with H2O Audio to help bring music to the water. Their line of waterproof headphones and accessories will help swimmers of all ages and skill levels, as well as other athletes, to incorporate music as part of their time in and around the water.”
The 16-time Olympic medalist and 17-time World Champion swimmer, Micheal Phelps will now offer his images and voice for product packaging, advertisements and displays. The company has already partnered with a team of notable athletes such as the 11-time Olympic medalist and 6-time World Champion swimmer and Natalie Coughlin. Renowned big wave surfer Laird Hamilton has also collaborated with company.
H2O Audio will initiate the campaign with Micheal Phelps this summer and the products, advertisements and displays will be offered through Apple Stores, Best Buy and Target.