BlackBerry announced yesterday that it has partnered with a lot of mobile manufacturers across the globe to pre-install its BBM application on phones manufactured by them and the list includes a few of the Indian companies. Micromax had already launched an ad campaign to proclaim that BBM would come pre-loaded on the devices from this conglomerate.
And apart from Micromax, BlackBerry says that the instant messenger can be anticipated with smartphones and tablets manufactured by Spice, Celkon and Zen. It goes without saying that only the Android-based phones from this company will have the application, considering that BBM is only compatible with Google-certified and iOS gadgets.
BlackBerry Messenger has been loaded on the Micromax Canvas Turbo and the latter company’s CEO has confirmed that the entire Canvas range in the future will play host to this app. Only recently, this application hit the Google Play store and the Apple App Store and is available free of charge for all compatible phones and tablets.
As you may already know, the instant messaging service that was initially exclusive to BlackBerry devices has come to the two aforementioned platforms and requires users to exchange PINs in order to chat, have group conversations, send digital content and more. Phone numbers or email IDs need not be shared in order to connect with others over BBM.
Also, to improve the chatting experience, BlackBerry had updated BBM within a month of its release and it even managed to get an overwhelming response from customers. Subscribers can expect support for BBM Channels and BBM Voice and Video calling as well.