Publishers can create magazine and newspaper apps featuring in the Apple Newsstand section of the iTunes App Store via Adobe Digital Publishing Suite that now incorporates support for iOS 5. The software includes full support for Newsstand subscriptions and claims to have developed over 600 titles to date.
The Newsstand subscriptions are believed to significantly increase sales and advertising revenue by putting together greater content discoverability with convenient payment options that readers desire. This seems to be a good cross-platform solution which lets content owners utilize Adobe Digital Publishing Suite for their new digital editions.
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads. Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices,” explainedTodd Teresi, vice president and general manager, Media Solutions, Adobe.
By way of the Digital Publishing Suite, publishers are enabled to make files that are detected by Newsstand and automatically downloaded to its shelf. Thus this eliminates lengthy downloads and readers do not have to wait to read the content. Publishers will be able to enhance their content with seemingly better merchandise with the apps that they would build using Adobe Digital Publishing Suite, enabled for Newsstand. Also included are support for Newsstand push notifications and icon covers displayed on the shelf, presenting the latest issue of the magazine or newspaper.
Publishers will be able to use Adobe Digital Publishing Suite for building applications supporting Newsstand soon after Apple releases iOS 5 and the Newsstand application.