iPhone users can now enjoy rich entertaining content with the upgraded version of ‘What’s On?’ Zap2it.com of Tribune Media Services and Napkin Studio launch the version 2.02 of ‘What’s On?’, the first-to market entertainment guide app for the iPhone. The new version offers rich content from Zap2it with useful functionality from Napkin Studio providing entertainment enthusiasts an integrated new, multimedia and local listing solution.
The latest version offers new content that includes “The Buzz” featuring Zap2it’s up-to-the-minute TV, movie and celebrity news, show recaps and photo galleries. It also includes Movie showtimes from Zap2it and movie trailers from Zap2it partner ScreenPlay. Furthermore, the version also offers enhanced user interface, rich search and favorites functionality along with faster speed.
Napkin Studio adds the reminder functionality to this latest version based on requests of first-generation app users. With the reminder, users can save alerts for favorite shows on their devices so that they don’t miss any. This proprietary feature incorporates the Apple Push Notification Service that is unique to this new release.
“Zap2it constantly strives to connect entertainment fanatics with their favorite content and at the same time, help marketers reach those audiences,” said Rebecca Baldwin, General Manager of Zap2it. “The new What’s On? app provides yet another way to connect TV watchers and movie-goers with content and information that’s relevant, timely and entertaining. It also provides a unique marketing solution we can now offer advertisers needing to reach a high-value mobile audience.”
“Version 2.02 represents a complete re-imagining of What’s On?,” said David Stanfill, Napkin Studio President. “The app provides all the features our users loved in the previous versions and adds new features like a beautiful new UI, movie listings, push notifications, rich media content and more – all while maintaining the simple usability of the app our users love.”
The new version releases as the 2009/10 season becomes popular and the annual awards season arrives. With a wide range of entertainment choices, this app offers a convenient tool that records what to watch and where.
The version 2.02 offers new advertising opportunities for Zap2it’s client base of TV network, movie studio and other marketers. Standard 480 x 55 and 320 x 55 units and a high-impact interstitial unit covers messaging on the phone screen, represents newest additions to the Zap2it’s portfolio of creative marketing solutions.
The first advertiser to take advantage of the new interstitial unit on the new What’s On? app is the premium cable network Starz. The network utilized the mobile ad as one element of a broader “tune-in” campaign on Zap2it to promote the Season Two premiere of original series “Crash”.
Users can download this app available at the Apple iTunes Store or the Zap2it website for free. The initial version has been downloaded more than 7,50,000 times after its release in 2008.