The month of December last year witnessed one of the movie titles, Tees Maar Khan, being ported to mobile devices by UTV Indiagames as a multi-platform game. Now, the company who delivered this feature film-based interactive title has entered into a long-term strategic association with Zenga TV to offer video services and other content on mobile phones.
UTV Indiagames and Zenga TV, one of the chief web streaming solutions and Mobile TV provider, will collaborate to transmit archived video content such as blockbuster movies, intriguing short films, along with international music videos. Moreover, the alliance will also result in broadcasting of live TV via every network operator in the country. With the advent of 3G services across the terrain, a tremendous boost in content-rich data, for example games and videos, is expected. While this seems to be an inevitable case, UTV Indiagames is preparing to utilize Zenga TV’s platform to deliver Video-on-Demand and Mobile TV content on recognized associations with key network operators.
Shabir Momin, CEO Zenga Media stated, “It is indeed a great partnership, looking at growth in this space as well as the increasing number of next generation network and handsets coming into play today. With UTV Indiagames bringing in a strong presence across operators and Zenga TV’s unique capability to deliver high quality video streaming on low and high networks over different screen sizes, gives this service, an edge over the others. This joint effort of bringing quality streaming through operators will be seen as a big leap in end user experience and set a new benchmark for innovative services.”
As a consequence of this strategic coalition, UTV Indiagames will be able to strike poise while consumer demands for video content increases. According to Samir Bangara, CEO, UTV Indiagames, the noteworthy offering by Zenga TV’s high quality video streaming service and UTV Indiagames’ content as well as established relationship with major network carriers will be much appealing for customers.