Mobile developers seem to be really keen to cater to the needs of music fans. With more and more applications and software for music being launched for mobile devices, here’s one more to add to the never-ending list of music-related updates.
Universal Music Group (UMG) and Netbiscuits collaborate to extend UMG’s line-up of direct-to-consumer mobile content and services for music buffs. This proclamation was given by David Ring, Executive Vice President of Business Development & Business Affairs for UMG’s eLabs, and Ran Farmer, Managing Director of Netbiscuits Inc.
As part of this contract, UMG will benefit from Netbiscuits’ market-leading B2B web software platform to release mobile websites and services for UMG’s extensive collection of chart-topping artists. With this, UMG can roll out new channels of content discovery and delivery to music buffs all over the place.
Mr. Ring commented, “Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favorite artists and music by personalizing their mobile devices. Thanks to the support we are getting from Netbiscuits, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. Through their exclusive technology, we’ll be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites. UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible.”
Ran Farmer, Managing Director of Netbiscuits Inc, stated, “We’re very excited to help Universal Music mobilizing so many of the world’s most famous music artists. All these artists going mobile means to me that the mobile web today really is a mass market phenomenon. Adding the right mobile commerce strategies and technologies to the mix finally paves the way for real revenues coming from the mobile channel.”
By means of these artist-branded mobile websites, UMG can provide loyalists with the capability to communicate with other fans. Users can make purchases from this software straightaway from the mobile phone. Based on the mobile websites, Netbiscuits facilitates UMG to initiate smart hybrid apps for all chief platforms, counting the iPhone, Android, and Windows Mobile devices.
Netbiscuits appears to provide any rich media content optimized for over 6,000 diverse mobile phones globally. The platform also facilitates a next generation user experience on the newest smartphones and offers optimized web content for web-enabled handsets. To receive a 360 degree experience, Universal Music will apply the text messaging service suite that is incorporated with the Netbiscuits platform to offer music buffs with SMS alerts at any time their desired artists are in town.
The price and availability of the software are currently under wraps.