The freshly unveiled Sony Ericsson Xperia active Billabong Edition smartphone has been specially developed for catering to extreme sports enthusiasts. It is the result of a collaboration between Sony Ericsson and Billabong, which specializes in creating products for adventurous activities like snowboarding, skateboarding, wakeboarding and surfing.
This rugged and scratch-proof handset boasts of wet finger tracking technology which protects it against dust and water. The partnership between the two companies has also resulted in a collection of content that is already pre-loaded within the smartphone. These include Billabong screenscavers, videos, an exclusive surfing game known as Billabong Surf Trip and the Billabong Live mobile app. The application is currently available at the Sony Ericsson channel in the Android Market.
“The partnership is an expansion of our long term relationship with Sony and an extention of an Asia Pacific alliance developed with Sony Ericsson in 2011. Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore,” quipped Scott Wallace, Billabong’s International VP of Strategic Partnerships and New Media.
The tech specs of the Billabong edition handset are the same as the original Sony Ericsson Xperia active. Powered by Android 2.3, it sports a 3-inch 320 x 480p capacitive touchscreen Reality display with Mobile Bravia Engine made from scratch-resistant mineral glass. Capable of supporting a storage capacity of up to 32GB via a microSD card, this smartphone comes fitted with a 5MP main camera.
The Sony Ericsson Xperia active Billabong Edition is currently available in select markets across the world.