On 6th November, Sony Ericsson officially announced the launch of the K660 mobile phone, designed to make Web browsing on the move as simple and convenient as using a computer.
The K660 phone has a 2.0-inch QVGA display. This smartphone is an HSDPA (‘mobile broadband’) enabled handset that accelerates clever features like illuminated shortcut keys that become active only while surfing the Net. Not forgetting the desktop tickers that provide regular updates from user’s favourite websites. HSDPA technology gives the authority to download up to four times faster than regular 3G speed.
The aim to create K660 is to make browsing the mobile Web easy. The phone’s navigation key serves as a “magnetic mouse pointer” when the handset is in Web mode. These navigation keys allows the user to search their way around the page just as done on PC. For the first time ever, the screen can be zooming for a closer look at text or images.
The K660 also supports a Bookmark function, a single click button that take back to the original Home Page and an ‘Enter Address’ shortcut. All the functions are intended to guide the user through the Web much quicker and simpler.
Additionally, the K660 handset also features Google Maps for Mobile that keeps the user grounded wherever they are; even in a strange city. Finding routes instantly with interactive maps or pan in any direction for orientation is easier. Enter your current location and destination and receive point-to-point directions with no fuss, no diversions.
The K660 offers an essential feature of 2.0 megapixel camera into its compact frame which makes it easy to capture the moment. As the Web is operated at the user’s fingertips, it’s just takes a few clicks to upload the captured picture to the blogsite and share instantly with friends and family.
The new Sony Ericsson K-phone is a blend of music and entertainment enabling functionalities like Bluetooth stereo (A2DP), Media player, Mega Bass, Music tones, PlayNow, TrackID, Polyphonic ringtones , 3D games, Java, FM radio, Video streaming and Video viewing.
“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” said Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”
The K660 supports 2.0 Bluetooth with the compact new Bluetooth Headset HBH-PV703 which is also available as a separate accessory. It has features such as last number redial and voice dialing, allows easy to handle calls whenever required. The HBH-PV703 is light enough to wear comfortably all day and weighs mere 14 g or 0.49 oz., managing all calls with its built-in answer/end call, last number redial and volume buttons.
The fully compact K660 is available in two outstanding colors, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ color. The Bluetooth Headset HBH-PV703 compliments the handset and accompanies in grey or black color.
The K660 as well as the Bluetooth Headset will be available in selected markets from Q1 2008.