Sony Ericsson revealed plans to expand its mobile Java Platform into its line-up of entry level 3G phones. Developers can now extend their creations to customers using basic 3G devices. The content creation is largely identified as a prospective growth of the market.
“Sony Ericsson has made significant investments in the development of its mobile Java Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers,” mentioned Rikko Sakaguchi, Corporate Vice President and Head of Creation and Development at Sony Ericsson.
Due to the high efficiency of Java, Sony Ericsson has enjoyed considerable success with its advanced 3G handsets. The company’s business strategy is to convey this completely developed platform into cost efficient 3G phones. They are looking at significant emerging markets like China where latest 3G networks are scheduled to be released.
With mobile Java knowledge and investments, Sony Ericsson has enabled the continuous differentiation and evolution of Walkman and Cyber-shot handsets. The availability of this feature-rich Java platform JP 8.5 should further expand the company’s share in the 3G Java phone market.
Customers of Sony Ericsson will benefit from a better variety of content and applications with affordable entry level 3G phones.