HGTV has made home-hunting easier for buyers and sellers with its new application. The latest application allows users of iPhone and iPod touch to easily access videos, pictures, tips and advice related to property within minutes.
Rhytm NewMedia is behind the design and development of this free application. The video service by the application is supported by HGTV content.
Deanna Brown, president of Scripps Networks Digital stated, “Inspiration can strike anytime and anywhere, especially with this new video-centric application, created to super serve HGTV fans who can’t get enough of their favorite home shows. Our advertisers are always looking for new platforms to reach new audiences, and mobile is the way to be everywhere, but on a personal level.”
“Homebuyers and sellers are constantly on the move and looking for ways to learn more about what’s going on in real estate. The new HGTV iPhone app is a great way for Coldwell Banker to capture their attention and engage them whether they are at home or out and about,” mentionedMichael Fischer, senior vice president of marketing at Coldwell Banker.
Through the application, users can also share videos with friends while watching them. They can bookmark and rate all videos as well. As an exclusive feature, customers can look at the footage of shows like Designed to Sell, Curb Appeal, Get It Sold and My First Place. Consumers can benefit from tips, ideas and expert advice offered by videos via the application. Videos offer numerous tips for designing the perfect room, preparing for an open house and plans for holidays. Through full-screen, high resolution before and after makeover slideshows, users can see their house being transformed completely.
The application by HGTV is offered to iPhone and iPod users via the online iTunes store.