While Mobile phones have become a necessity in today’s date, Samsung Electronics enhances the experience through its innovative service called “Samsung Mobile Live”. This program has been started to improve live hands-on experience with Samsung’s new products including the company’s first half flagship product called Ultra Touch. Consumers will get a chance to experience the latest in mobile technology as Samsung introduces their latest and unique products, usually displayed only at exclusive trade shows, to popular spots in various city centers.
Samsung Mobile Live is a new “experiential marketing” venture from the company. Through this new experimental marketing option, consumers will get access to Samsung’s latest mobile technologies in a more practical manner when they are commercially available. This initiative allows people to get first hand experience of the product and encourages them to learn how to use it. There is no pressure of a sales pitch involved in this plan. Samsung’s core message of ‘Get in Touch’ will be put across throughout the program in a compelling way to make sure its leadership in full touch products remains strong.
“Today’s mobile phones offer a variety of multimedia features and innovative technologies, therefore, Samsung is committed to giving our end-users hands-on experiences with these new technologies to try them out in a friendly environment. Samsung Mobile Live, our latest endeavour, is a continuation of our earlier promise to provide a mobile for every lifestyle,” said Younghee Lee, Vice President of Marketing for the Mobile Communications Division of Samsung Electronics.
The customers can get the true experience of the ‘Samsung Mobile Live’ service through Samsung’s Ultra Touch mobile phone. The Ultra Touch boasts to be the newest flagship edition to the Ultra range. It brags of a revolutionary touch screen technology, sophisticated design and is packed with multimedia features. At the center of it all, is the 2.8” AMOLED anti-scratch full touch screen. The images appear in astonishingly bright and vivid colors.
Here’s a detailed run-down of the varied features of the Ultra Touch. The phone features a full touch screen and an additional 3×4 keypad slider that offers a unique blend of form and function. The body is ultra-slim and measures only 12.7 mm. The design has a timeless beauty with its subtle arcs and slender contoured silhouette. The phone looks magnificent from any angle on account of its polished ‘silky back’ design. Users can be assured that their phones will remain in good condition for a long time, with its brushed metal frames and an anti-scratch, anti-smudge screen.
The Ultra Touch has an embedded 8 megapixel camera with dual power LED flash and smile shot mode to ensure that you can take incredible pictures with this phone. Ultra Touch also offers GPS navigation coupled with unique features of geo-tagging via the GPS chip. This allows users to tag photos with geographic information, making them easier to use on social networking and photo sites. In addition it has a high quality 30fps@VGA video recorder and a music player. The Ultra Touch is also powered with HSDPA 7.2 Mbps and offers quick internet access.
The upgraded TouchWiz user interface ensures that going through the various features of the mobile is easy and interactive. You can also customize the phone by dragging mobile widgets and placing them on the screen for one-click access to favorite applications.
With all these loaded features, this Samsung phone is currently available in the market and attaches a price tag of around Rs. 27, 500 INR.