Recently, there has been an announcement about the exclusive partnership of LG Electronics MobileComm U.S.A, with fashion icon Heidi Klum. This partnership was born with the aim of promoting LG Rumor2 and the concept that mobile phones have become an expression of personal style. LG now shows off its wonderful limited edition personalized back plates for their recently released LG Rumor2, which is available exclusively through Sprint, as a part of the partnership.
Heidi Klum, as LG’s Ambassador of Style, designed five back plates and skins that expressed her personal style. Customers too have this opportunity to express their individualistic personalities by customizing their LG Rumor2.
Various promotional ventures are included as a part of the partnership such as an advertising campaign, online webisodes, and a consumer promotion. Heidi Klum will host the eight webisodes live on www.lgrumor2.com. The next LG Rumor2 back plate will be designed by the lucky few who win a seat at Heidi’s Style Council. The winning design will be featured in the exclusive collection, alongside Heidi Klum’s creations.
For a chance to win Heidi Klum’s limited edition butterfly design back plate log on to www.lgrumor2.com. Additional Heidi Klum back plate skin designs have a price tag of $9.95. Consumers also have the opportunity to design their own Rumor2 skins and purchase on an online interactive canvas.
The print ad features Heidi Klum with painted butterflies which match her own created back plate. This displays that the phone is an expansion of her persona.
Heidi will also host an LG exclusive party later this month in Hollywood, Calif., to endorse personal style and the LG Rumor2.