Panasonic has revealed plans of expanding its business to the European market by March next year. The electronics manufacturing company aims to do so by coming out with an advanced smartphone which will be marketed first in the continent and then, globally.
The mobile phone market trend seems to be rapidly changing gears from feature phones to smartphones. Keeping this in mind, the company has announced the arrival of its first global model handset which will be introduced into the European market in March 2012. The upcoming device boasts of a very thin compact D-shaped design that will provide easy portability for potential users who are constantly on the go.
This smartphone will be resistant to water and dust. It will also be incorporated with a slim bezel featuring a 4.3-inch high viewing quality Quarter HD (QHD) large OLED display. The Japanese company aims to use this global model as a basis to extend its series of smartphones and reach a sales figure of 1.5 million in Europe for the coming fiscal year.
The Systems and Communications Company was developed by Panasonic in April this year for managing products and services related to network, mobile and system communications. There are also plans of achieving an overseas smartphone sale of up to nine million units in the fiscal year that will end on March 31, 2016. For fuelling this scheme the company reveals that it will be using Europe as a stepping stone to the global market.
The company hasn’t yet revealed the name or specific pricing details of the upcoming smartphone.