O2 now extends the services of O2 Joggler by adding Internet Radio that delivers around 100 radio stations to users, at no cost. This service is offered by PURE which is said to be UK’s leading radio manufacturer.
In association with OpenPeak, PURE has adapted its radio and media portal called ‘The lounge’ for the O2 Joggler to offer a host of famous UK BBC and commercial radio stations. With the addition of the new enhancement, the O2 Joggler is an ideal device to listen to radio while on the go.
“Being able to add new features like Internet Radio is one of the great benefits of the O2 Joggler ensuring it remains up-to-date with the latest functions long after purchase,” said Sally Cowdry, O2 Marketing Director. “We have focused on what customers have told us they want. With calendar, music & video player, photo viewer, news, sports and weather, and now Internet Radio, the O2 Joggler represents fantastic value for money and is the perfect gift this Christmas.”
Launched in 2008, The Lounge is a popular radio and media portal for PURE’s Flow range of internet-connected products. The company designed the portal to offer easy and effective access to radio content and more, to its online users. The Lounge now delivers around 12,000 streamed internet radio stations, thousands of podcasts, all BBC listen again content and with new ‘PURE Sounds’.
Colin Crawford, PURE’s director of marketing says: “We are extremely pleased to be offering a part of the Lounge experience to a wider audience through the O2 Joggler. The specially adapted version of the Lounge has a simple and accessible format for all the family.”
The O2 Joggler is now an entertainment hub for home with the addition of the Internet Radio along with new features. O2 also plans to upgrade the device’s software from Flash 8 to Flash 10 that will allow developers to develop innovative applications for the device. Through O2 litmus, O2’s web and mobile application development community, a SDK will be launched for application developers in some time.
Sally Cowdry continued, “Driven from customer insight and understanding, the O2 Joggler was a pioneering device when it launched earlier this year. With these announcements today, we keep the device fresh and innovative and signal our intention to continue to grow this platform. The O2 Joggler represents a key part of our strategy of delivering products and services to help make lives easier.”
The company will also launch an application store for the O2 Joggler by the end of the year. Initially, the store will offer free application to users. Later, the store will offer a wide variety of innovative applications for users to purchase for their Joggler. The O2 Joggler Application Store will also provide a link to O2 Litmus that will allow developers to test their applications. It also enables them to receive feedback from O2 customers. With these facilities, the application developers receive new opportunities that help in reaching out to millions of users.