You read that right! Makaan Mobile, India’s first SMS-based Real Estate Mobile Application is here. The online property site ‘Makaan.com’ developed by the People Group just extended to mobile phones as a mobile application. The application is developed by Mauj Mobile, one of India’s leading MVAS companies.
The application is meant for property sellers who make use of online sites to list their properties or to check whether there are any responses from interested buyers. The SMS application can run on almost all GSM mobile phones. Makaan Mobile will be catering its services to a staggering 200 million subscribers in India alone, which is quadruple the amount of Internet consumer base.
The steps taken to use the application are as follows:
a.Existing Makaan.com User:Use your Makaan.com username and password
b.New User:Register on Makaan.com
According to Aditya Verma, Business Head, Makaan.com said, “All our innovations till date have revolved around ensuring ‘customer delight’, and Makaan Mobile is another step in this direction. The idea of the application germinated from the need to connect with users who are generally on the move and do not have regular access to the Internet. This application will take Makaan.com product offerings to a far greater audience. With the launch of this service, we anticipate a 30% growth in daily property listing rate over the coming months.”
Manoj Dawane, CEO, People Infocom (Mauj Mobile), said, “For Makaan, we needed to create a service that would have a high penetrability facilitating greater reach, and which would be completely user-friendly. Hence, we opted for an SMS-based service that would function without any Internet connection. And, with Makaan Mobile, we have achieved just that,” pointing out the relevance of the application for the Indian consumers.
Makaan.com has 8.5 lakh unique visitors per month thereby setting high hopes for Makaan Mobile. The application developers are seeking acceptance from property-selling community, especially real-estate agents, “for whom the mobile phone is the weapon of choice.”
The one-of-its-kind service in India makes property transaction non-technical and simple which are few of the reasons that will lead to the success of Makaan Mobile in India. With the launch of the application, the SMS service just proved to be more useful!