India’s ‘men in blue’ and Bangladesh are all set to kick-off the ICC Cricket World Cup 2011 tomorrow, setting many hearts racing in anticipation. To ensure that numerous Indian fans do not miss out on the live action, Sistema Shyam TeleServices Limited (SSTL) has announced a range of new offers for its voice and data customers. These new initiatives launched under the name, MTS, are designed specifically around the Indian team’s performance in order to intensify the overall cricketing excitement.
Any MTS pre-paid voice customer buying a recharge of Rs. 252 will get talk time worth Rs. 300. Additionally, they will also get as many free local or national SMS as the runs scored by the Indian cricket team during each of its matches through the event. Customers opting for the new MBlaze connection can choose to recharge with an interesting world cup pack starting at Rs. 497, to avail of 5GB data usage.
“Cricket unites customers across geographies and socio-economic boundaries in the country. Given the incoming action on this sport, MTS has launched a range of exciting initiatives for its voice and mobile broadband customers. These initiatives have been specially designed to add to the cheer of our customers every time Indian wins a match in this world cup,” shared Leonid Musatov, Chief Marketing Officer, SSTL.
The Rs. 497 pack users stand to win 250MB free data usage every time India triumphs in a match. If India wins the world cup, customers can get over 2GB free downloading capacity. MTS has also joined hands with Meru Cabs to provide passengers in Mumbai and Delhi with mobile internet access. Anyone using the cab service can ask for the MBlaze dongle and connect it seamlessly to their laptops for checking live scores and other updates.