A recent announcement by T-Mobile USA has revealed that T-Mobile is heading a new campaign devoted to helping people save money on their wireless service. Customers will receive the message that T-Mobile has “the coverage you need at the price you want” through a familiar face.
T-Mobile is encouraging wireless customers to make comparisons of the value they are getting with their current wireless provider against other national carriers. Customers can avail of a Mobile Makeover at T-Mobile retail stores or at the T-Mobile website. This makeover is available at no charge, by linking customers to an independent third-party service called BillShrink that provides people with free unbiased and personalized, savings recommendations for everyday bills such as credit cards, wireless plans and gasoline.
“Providing great wireless coverage at a great price is at the heart of what T-Mobile offers,” commented Denny Marie Post, chief marketing officer, T-Mobile USA, Inc. “We’re so confident that T-Mobile provides the best overall experience for a majority of Americans, we’re willing to put our value to the test by pointing people to an independent source. And while we may not come out on top each and every time, we believe a majority of people will see T-Mobile offers them the value they want, and the best experience in wireless.”
BillShrink reveals that as many as eight out of 10 people unknowingly pay more than is warranted for their wireless service. BillShrink examines a customer’s wireless usage as well as service price and wireless coverage in a customer’s area. It uses this information to provide suggestions to aid people to find the best value options.
“Wireless customers need quality cell phone coverage at the best available price so BillShrink helps people easily navigate through millions of wireless plan combinations to provide a personalized recommendation,” remarked Peter Pham, CEO, BillShrink. “BillShrink shows people how to save money on their everyday bills and still get the best level of service.”
In order to reiterate the message that millions of Americans could save money on their wireless service, Catherine-Zeta Jones, is featured in T-Mobile’s television advertising. The ads have her telling people to get a Mobile Makeover in order to assist in verifying if they are currently paying more than required for their wireless services, and where to find the best value, based on their individual requirements.
The advertisement shows a group of Ivy League economists trying to explain to homeowners they’re paying more than needed for their cell phone service, only to be shunned. The finale has Catherine Zeta Jones at the doorstep of a pleasantly surprised homeowner asking, “Do you have time for a Mobile Makeover?” Two additional Mobile Makeover television spots in the near future will feature Zeta-Jones.
Other places that will carry T-Mobile value and Mobile Makeover messaging are online advertising, retail collateral, out-of-home advertising, local radio, and online video opportunities.