Automobile companies are finding new ways of reaching buyers. Mercedes-Benz India launched a mobile optimized website in India for all smartphones and web enabled phones. Users can now access the website and acquire information about the manufacturer while on-the-go.
Mercedes-Benz is said to be the first car manufacturing company in India to launch such a website that can be accessed by multiple mobile devices and offers a customized mobile viewing. The website is a virtual showroom that displays an overview of products, local service centers, pricing details, company details and after sales services.
Buyers can enter the website and contact dealers for brochures and test-drives. They can avail news feeds, events information, latest television commercials, wallpapers and technology reads from the mobile-optimized website.
Mercedes-Benz India’s objective is to offer improved usability, good graphics and functionality from this website. The company is planning for a redirecting option in the main website that will take visitors to the mobile optimized website.