A new addition to the feature phone market in India is the Maxx Primo which was recently launched in the country. This new entrant is a part of the ‘Big Battery Series’ by Maxx Mobiles and joins it’s other counterparts namely, the Maxx Hexa, Rave, Buzz and Super.
The Primo is powered by an 1800mAh battery and comes embedded with a dual LED torch. It is incorporated with a 2.4-inch TFT screen and a 1.3MP rear facing camera possessing flash. Also known as the MX428, it offers users an expandable memory of up to 8GB.
Ajjay Agarwal, Chairman and Managing Director, Maxx Group, explained, “The Big Battery phones are amongst the most popular models in Maxx’s current portfolio. Maxx’s latest addition to the Big Battery phones, Maxx Primo, is ‘primed’ to offer an unbeatable battery life. So, our users can enjoy not only an enhanced talk-time but also a better multimedia experience on-the-go, without the need of constant charging. And, in keeping with Maxx’s ‘value-for-money’ philosophy, Maxx Primo is feature-rich and affordably priced.”
This newly unveiled Maxx mobile phone is integrated with a bi-lingual keypad which is capable of lending support to English as well as Hindi. Users can enjoy multimedia content on this device through the 4GB memory card that it is preloaded with.
This feature phone is equipped with the King Movie player which lets users view full length movies and videos by compressing them to 1/10th of the original size. It also boasts of big speakers for a good audio experience. Furthermore, the handset possesses FM radio and provides support to various audio and video formats such as MP3, WAV, AAC, 3GPP, AVI and MP4.
The Maxx Primo feature phone is priced at Rs. 2,500 and it is now available at authorized retail stores across India.