Several iPhone apps are promoted in different ways. But this kind of marketing of an application is sure to raise several eyebrows. Inwindow Outdoor has rolled out a free application for the iPhone and, for a restricted period of time, in fact, pays media buying and advertising professionals to download it. This is claimed to be the world’s first ‘get paid to download’ iPhone app.
The outdoor advertising company’s app boasts of a compilation of animated images and videos from new campaigns developed at street-level and mall locations across the country. The app also comprises of the newest company and industry news and includes live feeds from the company’s Twitter and Facebook pages. By means of this push notification technology, Inwindow Outdoor mobile application loyalists can be kept up-to-date with the news updates on the app.
Steve Birnhak, CEO of Inwindow Outdoor, commented, “Inwindow Outdoor has always been about the integration of technology into the outdoor advertising industry and our mobile application is another example. We are very proud of the great work we have done and excited about sharing the images and the detail using what is still a relatively new form of communication. Yet we know that with over 100,000 iPhone apps, we need to incentivize people to make the effort to download ours. We are confident that if they do, they will find it informative, stimulating and useful.”
A $1 PayPal payment is provided to media buyers and others in the advertising industry who download the application by Inwindow Outdoor for a short duration. One can just download the free app and mail the email receipt from Apple to [email protected] from an eligible industry email address to obtain the $1 sum.
The Inwindow Outdoor app can be downloaded from the iTunes App Store.