Even with the widespread Android fever, the iPad has emerged with a 68.3 percent tablet market share, says a Tablet and Touchscreen Strategies services report from Strategy Analytics. Despite high expectations, Android-based devices have managed to capture only 29.3 percent of the entire market share which comprises of 24.9 million worldwide slate shipments in Q2.
According to the report, the overall tablet shipments have touched a 24.9 million units benchmark with a major 67 percent leap from last year’s figures. Going by statistics, the demand for slates still seems to linger on the positive side of the graph. Speaking of the popular iPad that faces ample competition from Android-based slabs, the numbers point out that Apple stands tall in the market with 17 million unit sales of the total slab shipments belonging to it. In the case of Microsoft, the achieved target in Q2 has improved with the forthcoming Windows 8 launch taking the spotlight.
“Global tablet shipments grew 67.3 percent year-on-year in Q2 2012, driven by another solid quarter from Apple. Apple’s iPad portfolio was in demand among consumer, business and education users. Meanwhile, Android’s marketshare has plateaued and few hardware vendors are yet to threaten Apple’s dominance. This report contains quarterly global tablet shipments by operating system from Q1 2010 through Q2 2012. Platforms covered include Apple iOS, Android, Microsoft and QNX,” commented Neil Mawston on the Strategy Analytics blog.
Android-based device sales on the other hand, have remained consistent over two years with a 29.3 percent share. Despite the Android fever that has stormed the globe, the tablet sales for this platform haven’t hampered Apple’s dominance over the market. The report even points out that a few reasons behind Android’s mixed performance could be the unambitious hardware designs, the diffident number of tablet-optimized services and the inadequate uptake of cellular models.
So the fact remains that Apple still reigns supreme over the tablet market.