One may now get to witness incredible mobile advertising. Google has declared that they have signed an agreement to acquire Admob, a mobile display advertising company. Admob will merge with the Google team to work together on mobile advertising.
Handsets have gradually become an obligatory part of an individual’s everyday life. Reportedly, devices with internet and different applications related to it are being utilized the most. It is said that the maximum browsers of internet are iPhone and Android users. This has apparently added to Google’s 5x mobile search growth since the past 2 years. It is also claimed that almost 90 minutes are spent every day using applications on the devices by a quarter of these same iPhone and Android users.
The mobile web is still in its initial stages in spite of the terrific surge in mobile usage and the significant investment by several businesses in the space. Google considers that notable mobile advertising products can support even more development in the mobile ecosystem.
For publishers of mobile websites and applications, this agreement can signify superior products and tools and more effectual monetization of their content, thereby enabling them to concentrate more on their users and less on how to produce income.
For advertisers who need to reach users when they are occupied with mobile content, this pact can provide improved, more appropriate ads and bigger reach. It can also denote more appealing, attractive ad formats. Users may gain from this deal as enhanced ads can offer helpful and useful information.