A new subscription service for mobile phones, called GameTanium Mobile, providing gameplay of the most popular games on Android has been announced by Exent. The new game distribution platform includes well-known games like Farm Frenzy, Speedx 3D and The Secret of Grisly Manor.
The advent of this service can enable operators to offer games and subscriber engagement for new phones, extend their brand, increase their average revenue per user (ARPU) and boost brand loyalty. It’s believed that the arrival of smartphones has resulted in the rise of mobile gameplay with each passing year. However the operator functions have become limited due to the open manner of the Android market. The new service has been made with a focus on carriers and takes advantage of the company’s content and programming skills.
“Exent has successfully powered Verizon Games with its Built with GameTanium offering since 2005. We look forward to its mobile counterpart to bring the benefits of the Verizon Games subscription to our users wherever they want to play,” said Jason Henderson, Games & Music Services Product Manager at Verizon.
GameTanium Mobile claims to take into consideration the needs of carriers by customizing components like pricing, brandable UI and packaging. Exent claims to have integrated the service with its strategic guidance and advice based on years of games and operator experience.
Christina Kuzma, Chief Marketing Officer at Exent commented, “GameTanium Mobile is a win all around. For carriers, it bolsters their value added services and supports their multiscreen programming strategies. Game developers will benefit from a positive impact on conversion with integrated billing options and increased discovery due to the apps rapid-browse UI and advanced programming. For consumers the value is clear, with unlimited access to over 75 great games at launch with new games added weekly.”
Though there are innumerable games on offer in the Android market, most of them consist of spam, demos, broken apps and uninteresting games. So this service has been built to provide its users with the best of the apps available out there.
The GameTanium Mobile service is available for a price of $4.99 per month. Though currently it’s available for smartphones running on Android, it is scheduled to be released on other mobile phone platforms soon. A free trial can also be downloaded from mobile.gametanium.com.