Facebook is getting rid of the some of the ad products that are present on the social network, intending to un-complicate their offering. Facebook has made up its mind to streamline the units from 27 to around a dozen, especially after receiving feedback from various marketers regarding such concerns.
Fidji Simo, the product manager for advertising at Facebook, commented on this subject saying that they are going to adopt an approach with their ad products similar to the one taken while engaging with marketers. This means the company will be focusing mainly on business goals. Simo went on to add that their main aim is to have these tools act as an answer to all of their clientele’s affairs, pushing them towards the set objectives.
It has also come to the attention of the folks from Menlo Park that the social network could make do without products like Question and Offer and there are other alternatives to serve a similar purpose. For instance, instead of posting a poll on the Page, marketers could ask a query through a status update and interested parties could reply via comments.
Similarly, putting up a Page post link instead of displaying the promo on Facebook itself, has turned out to be a better way to draw people’s attention towards the available deals on the original websites. But there’s still some time to go before these products retire, seeing as she has also mentioned that the changes will take place from next month onwards.
In addition to the aforementioned alterations, it has been told that no longer will advertisers have to purchase sponsored stories separately to make their ads attractive, this will now be taken care of by the company itself. As seen in the picture below, every activity carried out regarding a single post will be accumulated and displayed all in one place, while the social context will be spotted on the top area of the story.
And finally, the SNS has plans to make ad units on the portal ‘more consistent.’ What it is trying to imply is that there will be no discrimination between ads and every sponsored story will have a similar layout. Even the placement of such units will be unswerving so as to ease processes like picking out the best platform to attract customers, for creators of such campaigns, while simultaneously helping them reach the right target audience.
Some of the changes to Facebook ads products will be made towards the end of this month itself, while the others will be introduced in July.