ErosNow has teamed-up with multi-system operator (MSO) Ortel Communications to launch a subscription-based movie streaming service in India. The joint venture will offer content from the former’s inventory of films.
Ortel Communications provides high-speed internet and digital television services to customers. It’s focused on regions such as Andhra Pradesh, Chhattisgarh, West Bengal, Odisha, and Madhya Pradesh. Eros Digital CEO Rishika Lulla Singh hopes the movie streaming platform will help it to expand and maximize its user base.
PTI reports the service will be offered to all consumers of Ortel’s broadband services. They are additionally set to get a free membership to ErosNow for a period of one month. The digital entertainment platform is currently being offered through browsers and as an Android and iOS app.
Basic subscribers to ErosNow get movies in various Indian languages such as Hindi and Tamil. They can further watch regional TV shows and trailers, in addition to creating music playlists and sharing content with friends. Premium members are able to avoid ads, view movies with subtitles, stream in HD, and have access to the brand’s full catalogue.
ErosNow recently announced it had crossed the 30 million milestone in terms of registered users as of September 30 this year. The platform had 14 million users in December 2014 and 19 million at the end of March 2015. However, the company’s digital revenues have fallen drastically. It earned $21.3 million during Q3 FY15 and $6.3 million at end of Q1 FY16.
ErosNow has previously tied up with other companies to offer movie streaming. It partnered with Bharti Airtel back in August to provide access to films on the telecom player’s Wynk app. It also inked a deal with Hathaway Cable to launch a Broadband Movies service.