An announcement by Electronic Arts Inc today revealed their collaboration with Eidos Interactive, creator of some of the world’s leading videogame properties.
The exclusive multi-regional distribution and licensing rights to selected titles from the Eidos catalogue have been granted to EA Mobile, a division of EA’s Casual Entertainment Label, for mobile devices according to the agreement.
Javier Ferreira, VP of European Publishing, EA Mobile, mentioned, “Eidos has a valuable portfolio of intellectual property including the world famous Tomb Raider games. This deal gives EA Mobile immediate access to not one but four high profile titles, which will appeal to a broad audience on mobile platforms.”
“EA Mobile is the world leader for mobile publishing, with excellent carrier and OEM relationships in all corners of the globe. We have had great success with Eidos products on mobile platforms to date and this strategic relationship will allow us to focus on making quality mobile titles and utilising the presence and scale that EA Mobile has in the marketplace.” further added Simon Protheroe, Online Publishing Director, Eidos.
In immediate effect, the pact gives EA licenses across all existing mobile channels and mobile devices for four key titles. The titles include Tomb Raider Underworld, Just Cause 2, California Games X and Minesweeper. In addition EA also has a future option of releasing the mobile versions of majority of Eidos videogame properties for a period of three years.
Tomb Raider is among the first tiles to be released on mobile phones as part of this strategic mobile relationship between EA and EIDOS.