The British Asian community in U.K has a reason to rejoice since a new mobile virtual network has been set up targeting them. desi mobi has been designed for that society. By mixing in price plans, content and other value added services, the carrier intends to proffer the ‘best of both the British and Asian worlds’. The carrier has plans to launch this month, November 2010.
It is claims to be the first SIM-only post-pay service which will provide flat rate UK and international calls within its monthly price plan. From the time of its launch the carrier will be offering four price plans. Two contract terms can be availed by aspirants namely, two or twelve months. The 12 month contract will proffer an additional 10 percent of texts and minutes. The carrier has been conceptualized and developed by Sacha Visram.
Visram said, “desi consumers have a predisposition towards Asian influenced brands in media, food, drink, financial services, film and entertainment but we’ve never had a brand to be proud of in mobile telephony; until now. Our research shows that our customers balance two lives; British and Asian and they like to make the best of both of them. The desi mobi service will bring these influences together in one place. Although the brand will have obvious relevance to British Asians we’re sure all mobile users will be excited by our exceptional price plans and content and so we’re expecting this to have broad appeal.”
All plans will encompass calls made to landline and mobile numbers in the UK, India, Bangladesh, Pakistan, and Sri Lanka. Further, it’ll include calls to landline and mobiles in some other countries based on the tariff. desi mobi has partnered with Vodafone UK, offering subscribers network coverage on 2.5G and 3G handsets.
Users can access desi mobi’s free to browse British and Asian content from the desi mobi ‘starlight’ portal. News, gossip and articles from Hollywood, Bollywood and the UK are included in Starlight as it partners with Desi Hits. Subscribers will be able to download full track music along with realtones, games, wallpapers. Moreover, it will provide them with the ability to access Twitter, Cricinfo, Gmail, Facebook, and others through quick links.
desi mobi can be procured from the official website and more than 400 mobile phone stores nationwide. As a promotional offer, the company will allow customers to download 10 free videos every month comprising of celebrity interviews and events from Desi Hits. This can be availed for a period of 3 months from launch.