Citigroup recently announced its new app for the iPhone called Citi On Campus. This application has been specially developed for the student community to help them with the company’s campus recruiting activities.
The new app digitally connects students with the recruitment process and gives them accurate directions to the event location. By the iPhone’s GPS feature, students can view a list of schools in their vicinity which are hosting Citi recruiting events. They can view ‘day-in-the-life’ videos which show them the experience of working as a Citi employee.
Eileen Stephan, Managing Director and Head of Campus Recruiting for Citi said, “Citi is intensely focused on building a diverse and inclusive workforce which begins with identifying talent from the world’s top universities. Our recruiting team challenged Citi’s technology team to take us beyond traditional methods of poster boards and handouts, and use students’ preferred channels to drive visibility and make events easier to find and attend at targeted campuses in North America and eventually around the world. In one month, our technology team created an App for iPhone that differentiates Citi and proves we’re committed to attracting, retaining and developing the best people.”
This application allows students to add Citi recruiting events to their favorites or directly to the smartphone’s calendar. Through the new app students are enabled to share Citi events with friends through LinkedIn networking services and e-mail. Currently it features data regarding 156 recruiting events at 72 schools in North America. The company also plans to add information on events happening at targeted campuses around the world in a few months.
The Citi On Campus App is now available for free from the App Store.