To gain maximum from their mobile phones, users might want to stay updated with the appropriate kind of information particularly in context to their carrier. A recent Best Buy Mobile survey only essays this thought further. It suggests that nearly one in two consumers do not know when their mobile phone contract expires. Interestingly, it points at them not knowing the month and year of the contract expiry.
The survey indicates additionally that only four among 10 users claimed to receive a reminder notice informing them about the expiry. Leaving more than a handful of users in the lurch, this also keeps them unaware of upgrade eligibility and plan options. Conducted by GfK Roper for Best Buy, the analysis highlights users’ knowledge centered on mobile plans, devices, technology and accessories as well their shopping habits.
“When it comes to mobile solutions available today, many consumers are not armed with the right information to truly get the most out of their mobile phone,” mentioned Shawn Score, president of Best Buy Mobile. “We know that there are customers out there using mobile phones that are four and five years old when they could be using a smart phone. At Best Buy Mobile, we look out for our customers and help them navigate the wide array of choices to help them make an informed decision that fits their lifestyle.”
Reportedly 23 percent of shoppers based their mobile phone buying decision on the handset in question itself. Nearly 67 percent of the respondents were influenced by the carriers when picking a phone. Just one among ten users chose a mobile phone depending on the platform like Google’s Android or Apple’s iPhone. While their content interests may variate, respondents were also seen to opt for phones that have multimedia capabilities as a primary attribute.
With 45 percent respondents on the prowl for multimedia functions such as music, video and camera, 32 percent watch out for GPS navigation while 26 percent kept access of social networking sites high up on their list. Interestingly 29 percent users wish to outplace their landline phone and 26 percent look at being Wi-Fi enabled. eCommerce purchases from mobiles feature among the wish list of 15 percent of users. A 15 and 14 percent response was seen for activities like downloading a movie and playing games respectively.
Best Buy also offers to help users comprehend their contract situation with its recent consumer education campaign namely the Upgrade Checker campaign.