The popularity of surfing the internet while on the go has considerably augmented over the years, thus encouraging developers to come up with simple and easy-to-use browsers for great mobile web browsing experience. According to Bango, the mobile analytics and payment specialist, mobile web browsing on Android phones in the U.S. increased by 400 percent between Q1 and Q2 2010. On the contrary, Apple device grew by just 13 percent over the same time frame, highlighting an actual percentage market share decline of 16 percent.
HTC and Sony Ericsson smartphones showed the greatest volume of growth of mobile web visits in the U.S. during the same time period with an increase of 162 percent and 148 percent, respectively. This signified a significant growth in the market share between quarters of 94 percent and 84 percent. However, the market share of LG, Motorola and Samsung grew by 48 percent, 45 percent and 26 percent respectively.
“Even with the advent of Apples new iAd platform and Google’s acquisition of AdMob, BlackBerry still represents the best volume opportunity for mobile advertising in the USA”, commented Ray Anderson, CEO of Bango. “Apple appears to be losing ground to the latest Android handsets from HTC, Sony Ericsson, Motorola and Samsung, showing the slowest quarterly growth in web browsing.”
BlackBerry smartphones continued to maintain the highest volume of mobile web visits during Q2, 2010 which accounted for 37 percent mobile web visits in the U.S. as compared to Q1, Q2 experienced 20 percent hike. The analysis further revealed that 26 percent of mobile visits were from Apple devices, whereas HTC, Sony Ericsson, Samsung, LG and Motorola accounted for 27 percent mobile web visits in the US during Q2.
Bango evaluated the number of mobile visits made in the US on several websites during Q1 and Q2 2010. The survey focuses on browsing activity from handsets and did not examine mobile application use.