For those with Facebook business pages, the social networking site just tweaked News Feed with some changes which will make it more difficult for you to reach a wider audience. So although the recently announced overhaul sounds harmless enough, businesses will suffer. Somewhere at the back of our minds there’s a feeling that Facebook is pushing hard for companies to spend more on advertising.
Unveiled as a user-oriented revamp, three major changes are coming to News Feed. First off, those who have just a sensible number friends on the site, may not have many updates to look at when they sign in. On top of that, Facebook has been ensuring that users aren’t shown several posts from the same source, all in a row. This policy has now been lifted to encourage people to spend more time on the website.
Now that we’ve finished covering the lonely souls, let’s talk about folks with too many pals on Facebook. The freshly revised algorithms mean people will begin seeing content such as shares, images, videos, status updates and more by friends, higher up in News Feed. The idea is to personalize the stream of information being fed to users when they log into the social networking site.
Lastly, let’s talk about the most alarming change that has landed. Once the tweaks come into effect, you’ll be seeing less of what your friends ‘like’ or ‘comment’ about because such content will be allotted to the lower half of News Feed. The company admits that a Page’s post reach and referral traffic could decrease. For publishers who depend on the social network to gain audiences, this is bad.
They will have to increase their advertising budget on Facebook in order to reach users. The best hope businesses have is to get audiences to engage with them in order to keep them coming to their Page. How people interact with posts also contributes towards visibility in the News Feed.