If you’re an Amazon Prime Video subscriber thinking your payment entitles you to ad-free viewing of the platform’s content that’s no longer going to be the case. Starting early next year, the retail giant will start showing ‘limited advertisements’ to viewers of its content.
What’s more, those who wish to get rid of these ads will be asked to $2.99 per month to do so. Amazon has said that Prime Video subscribers will be informed about the same several weeks in advance so they can sign up for the ad-free option on time.
The US, UK, Germany, and Canada will be in the first batch of reasons to get this new change, whereas France, Italy, Spain and Mexico will follow later in 2024.
Amazon says this change will help the company to “continue investing in compelling content and keep increasing that investment over a long period of time.” It has also mentioned that Prime Video will have “meaningfully fewer ads than linear TV and other streaming TV providers.”
Amazon’s decision to introduce ads to its subscribers isn’t a farfetched one in the streaming space. Both Netflix and Disney+ have introduced similar ad-supported tiers in recent times.
In the US, the Netflix Standard with Ads plan costs $6.99 a month. Meanwhile, Disney+ is currently charging $8 a month for its ad-supported plan.
Prime still has more value to its subscription than these services. Everything from free one-day delivery of Amazon products to access to Amazon Music is offered with the membership.
There’s other stuff too, in the form of Prime Day and Prime Big Deal Days deals. Moreover, Prime Gaming and Amazon Photos are also two big benefits that an Amazon Prime subscription offers its users.