Adfonic, a new mobile advertising exchange which allows advertisers and agencies to bid for advertising on mobile sites and applications, is being launched today.
Adfonic’s self-service global advertising platform will tackle the advertising community’s increased demands for more sophisticated mobile campaign management. It also increases the potential to earn for a new generation of mobile internet sites and applications around the world.
Adfonic enables both advertisers and publishers to take advantage of the most targeting capabilities in the market, detailed web-based real-time reporting and analytics, and an intuitive user experience.
“We are creating a transparent marketplace for advertisers to buy mobile inventory using a bidding model which will keep costs low whilst protecting their brand. Mobile has the potential to be the most powerful channel in the marketing mix. Our goal is to turn that potential into reality,” remarks Victor Malachard, CEO of Adfonic.
Adfonic’s campaign management tools have been created to permit advertisers and agencies to reach and engage with the target audience. It has plenty of targeting options including location, device, mobile operators, demographics and day-time parting. Advertisers can reach a contextually relevant group of publishers, thanks to the Web 2.0-style “tag” approach. The publishers also benefit from increased earning potential.
At the launch, the Adfonic platform will serve display advertising to mobile sites and applications. Publishers and advertisers can create an account for free in a jiffy. The user friendly interface is meant for a wide range of consumers including large brands, established mobile destinations, bloggers and small developers.