Zenga TV today declared that 9X Tashan has apparently had more than 1 million video views within 10 days which is said to be the speediest in the industry. It has thus become the fastest growing channel.
The 9X Tashan channel is available worldwide on Zenga TV and in north India via cable operators and DTH TV. The company says that its Punjabi viewers are the ones responsible for their success. The channel mainly caters to the Punjab region and everything related to the state like their food, culture, music, apparel, etc.
Shabir Momiin, CEO, Zenga TV stated, “9X Tashan has garnered an extremely active viewership base smashing all the records on Zenga TV. The success of the offering has to be attributed to the phenomenal fan following of Punjabi music. In addition, users have preferred our real live mobile TV service in comparison to delayed streaming from You Tube. Furthermore the optimized service for different mobile phones, networks and local operating conditions has been appreciated”.
9X Tashan is a 24/7 contemporary, Punjabi music channel which airs the latest and best regional music of various genres such as pop, romance, underground, action, folk, among others. Short episodes featuring 3D animated characters make appearances between the songs to provide comic relief.
Those with a GPRS/3G/Wi-Fi enabled handset and connection can point their browser to tv.zengatv.com to view the 9X Tashan channel on Zenga TV. They can also download a launcher of the service from the WAP portal.