Car manufacturers come with innovative ways to launch their zooming machines. Keeping up to the mobile trend, Volkswagen has announced the launch of the 2010 GTI, by offering a free version of the Firemint Real Racing game that features the 2010 GTI.
Users of the Real Racing GTI App in the US also stand a chance to win one of the six, limited-edition 2010 GTIs that are entirely customized. By means of the game, players can explore the exclusive car rights from their Apple device.
“With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way. The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices – most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could,” mentioned Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc.
The redesigned exterior with aggressive headlights and red-striped grille, the sporty interior with a race-inspired steering wheel elevates the gaming experience. For six consecutive weeks, one player will be chosen to win the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback. The models are inclusive of GTI’s 2.0T 200hp four-cylinder engine, performance tuned suspension finished with black, Volkswagen motorsport 18-inch wheels, and special interior touches, including carbon fiber-look trim, numbered dash plaque and unique stitching in the front headrests.
The iPhone game can send messages to their opponents via Twitter and allows them to capture and upload videos of their best laps to the game’s YouTube channel for international bragging rights. The Real Racing GTI App is available for free from the App Store on the iPhone. No purchase is necessary to enter the contest, which officially concludes on December 2.