For long network carriers have tried to establish themselves on the grass root levels in India. Vodafone Essar has recently launched another step to create a strong foothold by offering the lowest cost bonus offer currently available in the market priced at Rs. 4. The economical offer is for the network’s prepaid subscribers in India.
The Rs. 4 bonus offer provides users with the flexibility to opt for need based benefits along with their daily usage patterns. With such a low price, it could create a flutter in the market. Users may choose from a myriad of services like Vodafone to Vodafone calls, local night calls and SMS at extremely attractive rates. In order to generate awareness about this latest offer, Vodafone has launched a new advertising campaign featuring an interesting animated parrot.
On the occasion of the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, commented “We are delighted to launch the most economical bonus offer available in the market. This marks the democratization of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs. 4. We hope to communicate the product offering effectively and with absolute simplicity through our brand new advertising campaign.”
Through this offer, users can avail either one of the various services like 8 minutes of local or STD call, or a local Vodafone calls@20p per minute. Users can also subscribe to 100 Vodafone Night minutes which are valid from 11pm to 8am. The offer also includes a very useful messaging scheme which proffers 100 Local or National SMS for Vodafone users.
For more information on the offer or to activate it, users can reach the toll free advisory number *121*. Once users activate this offer, Rs. 4 will be deducted from their account balance. The service subscribed through this offer will last for only a day for Indian subscribers.