In one more out of the left field decision since taking over Twitter, Elon Musk has announced that the microblogging platform will rebrand as X. This means the firm will let go of the iconic blue bird logo that has been associated with the platform since way back in 2012.
“Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” wrote Musk on his official feed and quickly began the process of transforming the platform. While the web version of Twitter has already switched to the X logo, the mobile versions still retain the old signages.
The blue bird, in its modern form, was first introduced as Twitter’s logo back in 2012. However, it wasn’t the first time the company got a blue bird logo, since it was previously using a ‘Larry the Bird’ logo between 2010 and 2012.
Since the announcement of this switch, Musk has been his usual self and put out sensationalistic tweets that include one that read “Deus X” and another that went, “we’re cutting the Twitter logo from the building with blowtorches.”
The address X.com now redirects to Twitter and the company’s business has already been renamed X corp. The reason this name was chosen is not a surprise at all, given the affection the business tycoon has towards the particular letter.
You will find it in the name of his space exploration company, SpaceX, and even in the name of the Tesla SUV, called Model X. Even his baby boy, born in 2020, was bizarrely named X Æ A-12.
As if there was more proof needed, Twitter has well and truly transitioned into a completely different entity than what it was conceived to be.