YouTube, Tata Docomo and Apalya Technologies have teamed up over video streaming plans starting at Rs 9 called YouTube Recharge to offer you almost 50 percent discount on standard data charges. The video streaming schemes are applicable to 3G prepaid users and the first one is a Rs 9 pack which comes with 100MB data valid for 24 hours.
For Rs 10 more, you can watch 150MB worth of YouTube videos or access Apalya’s Live TV streaming service for 3 days. Indians are viewing 18 percent more clips and pass 28 percent extra time seeing these as compared to the previous 2 years, according to ComScore’s 2013 statistics. 100MB of data will last for roughly half and hour of video watching if they’re at 240p resolution.
As for the Tata Docomo plans, there’s also a 300MB option which can be used over 7 days. The 3G internet plans are very reasonable in every way and we don’t know how much each of the three concerned parties are putting into the promotional offer. Considering that YouTube is one of the most popular video hosting sites, it clearly stands to gain whatever it invests or more from this deal.
Apparently, 40 percent of YouTube’s traffic rolls in from mobile devices such as smartphones and tablets. And India has a very large market of customers who’re suspicious of leaving the shaping of their monthly bills in the hands of their network operators; we’re talking prepaid subscribers here.
This Tata Docomo, Apalya Technologies and YouTube is not the first of its kind for the last mentioned party. Apalya Technologies has also shaken hands with DiGi in Malaysia over a somewhat similar partnership.