In order to expand its VAS section (Value-Added Services), Tata Docomo has added another new service. By starting varied services like an m-health awareness service called Sparsh, 10-hours of free cricket and 3G services among others, this fairly new GSM brand of the company has tried to make sure it gets a foothold in the market. The newly released Tata Docomo Endless Music service claims to present its customers in India with an endless supply of music.
By using this service, customers can listen to a large collection of songs at any time and at any place. Powered by Hungama, users are enabled to hear and download limitless music for a whole day through this service. The new service offers users with music of various categories and sub categories, thus catering to different tastes with one service.
Rishi Mohan Malhotra, Head of VAS, Tata Docomo, elaborated, “Mobile phones are the newly evolved 24X7 music stations. Endless Music service offers a reservoir of songs that can be accessed anytime, anywhere. This service enables customers to listen as many musical tracks as they wish on to their mobile phone, at a nominal subscription charge of Rs 2/- per day. Through this service, we at Tata Docomo aim at changing the way music is consumed and reinvent the ways our customers experience music every day. With the launch of Endless Music service, Tata Docomo customers can access best of the music content.”
The service can be availed at Rs. 2 per day and is devoid of any hidden charges. It also allows users to download ringtones of latest songs. This new service claims to constantly update itself to offer the freshest from the world of music. All songs from the latest films on the block like, Murder 2, Zindagi Na Milegi Dobara and Singham are available through this service. By paying 1 rupee more, users can also download from a large range of Call Me Tunes (CMTs).
The Tata Docomo Endless Music service is on offer for all Tata Docomo pre-paid and post-paid customers in India.