Sony Ericsson loyalists in US can now queue up in mobile shops. Sony Ericsson launches their new Xperia Pureness handset in the US market. This mobile phone can be purchased in the US via Saks Fifth Avenue online and Sony VIP Shopping Service.
Sony Ericsson’s Xperia is claimed to be world’s first handset with a transparent liquid crystal LCD screen. The mobile phone also includes innovative miniaturization technology in the battery, memory card and antenna. This device is said to stand for a different approach to life in this multifaceted, digital age by fine-tuning to its most vital functions i.e. talk, text and time.
Stacy Doster, head of PR for Sony Ericsson North America, commented, “We are very proud to be launching such a beautifully designed phone with premium retail partners Sony VIP Shopping Service and Saks Fifth Avenue and we’re looking forward to delivering many more exciting new phone concepts from our Xperia™ brand.”
Denise Incandela, President of Saks Direct, stated, “We love to offer our customers beautiful, high-quality products and Sony Ericsson’s Xperia™ Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We’re excited to be the exclusive retailer launching the phone in the US.”
The phone also provides true handset basics and removes the redundant in both form and function. The keys are concealed and only illuminate when touched. The slight lighting, with call and message notification, apparently converts the device from an object of design to a phone only when required.
This new Sony Ericsson Xperia Pureness mobile phone is available with the Pureness concierge service. This service is alleged to be the only actual localized global concierge service in the world, offering its members support for all lifestyle requirements via a 24 hour service in cities around the world for nearly any kind of want.
The company has developed a microsite at sonyericsson.com/pureness/talktexttime and has encouraged different personalities from the world of design, lifestyle, art and culture to communicate their feelings about simplicity and modernity. Sony Ericsson motivates users to visit the site and participate in the conversation as well.
Sony Ericsson Xperia Pureness comes with a suggested price tag of $990.